What Goes Around Comes Around is bringing its exclusive pre-loved luxury pop-up to Aspen's Hotel Jerome during Art Week, and it's an exciting development for fashion enthusiasts and collectors alike. Personally, I think this pop-up is a brilliant move by What Goes Around Comes Around to tap into the thriving luxury market in Aspen, and it's an opportunity to showcase their unique collection in a new light. What makes this particularly fascinating is the collaboration with the Hotel Jerome, a historic and luxurious property in Aspen, and the opportunity to bring high-end fashion and art together in one place. From my perspective, this pop-up is a celebration of the intersection between fashion and art, and it's a chance to discover rare and historically significant pieces that are as valuable as the art showcased at the Aspen Air Fair, Intersect Air Fair, and ArtCrush. One thing that immediately stands out is the focus on pre-loved luxury, which is a growing trend in the fashion industry. What many people don't realize is that pre-loved luxury is not only sustainable but also offers a unique opportunity to own iconic pieces with a story and provenance behind them. The pop-up will feature a selection of rare and historically significant pieces, including limited-edition pre-loved Hermès bags and Louis Vuitton artist collaborations, highlighted by the iconic Louis Vuitton x Stephen Sprouse trunk that Marc Jacobs gifted to André Leon Talley. This raises a deeper question: how can we balance the desire for luxury with sustainability and ethical consumption? In my opinion, What Goes Around Comes Around is leading the way in this regard, and their pop-up in Aspen is a testament to their commitment to offering high-quality, pre-loved luxury to their clients. The partnership with the Hotel Jerome is a strategic move, as it allows What Goes Around Comes Around to reach a new audience and showcase their collection in a luxurious setting. The pop-up came together in just six weeks, which is a testament to the hard work and dedication of the team behind it. This is the first time they're doing a pop-up at this level, and it's an exciting development for the company. What Goes Around Comes Around has permanent hotel relationships with Omni and Disney, and this pop-up is an opportunity to expand their reach and test the Aspen market. The pop-up is located in the Aspen Times building, which is separate from the hotel but on the premises, and it's designed to offer a luxurious and immersive experience for visitors. The setup is elaborate, with a back room for a fur and gown salon and a try-on space, and the front of the store is all VIP. The pop-up will feature 750 pieces, ranging from $350 for vintage rock T-shirts and vintage Levi's to $250,000 for a crocodile 25-centimeter Hermès Birkin with diamonds, and a Chanel surfboard signed by Karl Lagerfeld. In conclusion, What Goes Around Comes Around's exclusive pre-loved luxury pop-up at the Hotel Jerome in Aspen is an exciting development for fashion enthusiasts and collectors alike. It's a celebration of the intersection between fashion and art, and it's an opportunity to discover rare and historically significant pieces in a luxurious setting. Personally, I think it's a brilliant move by What Goes Around Comes Around, and I can't wait to see the response from the Aspen market.
